Clinician CONNEXIONs – Clinical CONNEXION

The clinicians who ultimately decide the appropriate treatment option, as well as those who directly influence that decision, are essential targets within your business plan. At CCX, we know how to make sure you get the most out of your clinical data to ensure that every interaction with these key opinion leaders (known as KOLs) is productive–that means helping you create the right message, for the right target, delivered at the right time. Our Campaign Approach We also know that the best way to change behavior is not by simply delivering a message–you need to engage your targets via multi-channeled campaigns to really maximize message impact. That’s why every program we design for our clients includes a strategically-sound, balanced, and blended delivery approach to achieving a singular objective. An Advisory Board meeting is never just a meeting. Speaker training is never just a one-time session. Peer-to-peer programs are never just a dinner. With our campaign approach, we harness current and emerging technologies to help build productive relationships that continue to bring value to your business.
Strategic Consulting To succeed in business, you truly need to understand not just where you are, but where you hope to be in the future–that’s the essence of strategic planning, and CCX can help you develop a road map for success. From development of pre-launch communication strategies through late-stage life-cycle management, CCX will be your strategic partner to ensure that your brand is optimally positioned to achieve your business objectives. Our expertise lies in our ability to generate and put into action strategic input from the people who influence your business the most. Advisory Boards, Consultant Meetings, and Investigator Meetings–we know how to make these activities more than one-time events. We make them an invaluable part of your business plan.
Advocacy Development A strategic KOL management plan is an important part of development and post-launch marketing efforts for your brand. Although developing an effective relationship marketing plan is a complex task, the reward is establishing and enhancing mutually beneficial relationships that can prove invaluable to your business for the life of your brand and beyond. No matter what your specific challenges may be, and no matter what stage of development or post-launch your brand has reached, we will work with you to develop a customized plan to better manage those key stakeholders who directly or indirectly influence the use of your product.
KOL-to-Advocate Conversion Process Whether your product is in early-stage development, launching a new indication, or moving beyond targeting your core specialists, CCX can help you identify the KOLs who will ultimately impact your business. We work with you to develop a customized, strategic segmentation and communication plan to cultivate mutually beneficial relationships, ultimately leading to an increase in market share and revenue. Influence Mapping Today more than ever, brand managers are asked to maximize return on investment (ROI) with minimized resources. An effective way to help them meet this objective is to identify the key influence networks within a universe of clinicians, and quantify the business opportunity that exists. Our influence-mapping approach allows you to: Sharpen physician targeting Identify key influence networks and quantify opportunity within each (prioritization) Facilitate more effective message communication Uncover key influencers outside of target Integrate all levels of influence: national, regional, local Identify referral patterns within networks
KOL CONNECT™ In order to provide a successful scientific exchange, all information must be readily available to those interacting with KOLs: KOL CONNECT™ is a real-time resource for housing relevant KOL information. A Web-based relational database tool, it is designed to organize and manage pertinent KOL information Designed to support the evolving need for assistance in managing interactions with KOLs, as established by the Pharmaceutical Research and Manufacturers of America (PhRMA) Features include: Repository for physician profile information Ability to track honoraria paid to KOLs Reporting formats compliant with regulatory requirements
Enhancing Peer-to-Peer Programming As access to key customers becomes harder and harder for a company to obtain, the challenge is to be able to justify the investment of your customers’ time by providing true value-added, engaging programming. MOST™: Maximizing Outcomes for Speaker Training Our approach to speaker training focuses not just on the actual training using the speakers' required promotional materials that the speakers are required to use, but also looks at this group as a key segment of your overall marketing plan. As such, we develop year-long communication plans to pull through “live” training and maximize productivity of speakers, in addition to preparing them to deliver optimal promotional presentations in a peer-to-peer setting. PDGs™: Peer Discussion Groups Our PDGs™ programs provide opportunities to increase your market share through a targeted roll-out of within-label discussion topics designed to: Increase access to decision makers and influencers Increase productivity of high-volume prescribers Increase use of speakers Maximize promotionally approved clinical data Through our strategically sound campaign approach, PDGs increase touch points with key stakeholders and provide a valuable complement to your peer-to-peer programming.